Multistead / Resources / Software pricing
Pricing guide · October 2026
How much does multi-location marketing software cost?
Multi-location marketing software usually costs from a few dollars to over $600 per location per month, depending on what it covers. Review and listing tools sit at the low end. Platforms that also run each location's website sit at the high end. Most vendors don't publish a price at all: of the 12 vendors we checked, only 3 do.
This guide shows what each vendor publishes as of October 2026, what the quote-only vendors are reported to charge (marked as third-party estimates), the costs that don't appear on a price sheet, and a calculator for Multistead's own published pricing. Every figure links to its source.
Vendors that publish their prices
Checked on 19 October 2026 from each vendor's own pricing page. Prices are in USD.
| Vendor | What it covers | Published price | Source |
|---|---|---|---|
| Reputation.com | Reviews, listings and SEO, insights, surveys | Rep Core $80, Core + Pulse $115, Core + Surveys $150 per location per month. Enterprise (125+ locations) is custom. Add-ons not priced. | reputation.com/pricing |
| BrightLocal | Rank tracking, Local Search Grid, citations, GBP tools, reviews | 1 location, annual: Track $31, Manage $40, Grow $49 per month. 21–30 locations, annual: Track $117, Manage $172, Grow $222 per month in total. 91–100 locations: Grow $742 per month. Over 100: on request. Citations $2–3.20 each. 14-day trial. | brightlocal.com/pricing |
| Synup | Listings, reviews, social, rank tracking, locator and pages | Solo $49 per month (1 location), Premium $299 (up to 10), Pro $499 (up to 25), Scale $899 (up to 50), Enterprise custom. 20% off annual. | synup.com/pricing |
| Whitespark (point tools) | Ranking grids, rank tracker, reviews, listings service | Grids from $10 per month. Rank tracker $14–200 per month. Reputation Builder $79 per location per month. | whitespark.ca/pricing |
| Local Falcon (point tool) | Geo-grid rank scans | $24.99–199.99 per month in credits, or $0.05 per credit pay-as-you-go. One credit per grid point, so a 7×7 scan is 49 credits, about $2.45 (our arithmetic). | localfalcon.com/pricing |
| Multistead | Location websites, local SEO, Maps rank grid, review replies, support desk, per-location reports | $249, $449 or $649 per location per month, billed annually ($299, $539 or $779 monthly). Headquarters $990 per month. Plus a one-time setup fee, quoted on your first call, based on the number of sites. From 5 locations; 400+ locations is custom pricing. | multistead.com/#pricing |
Vendors that quote only
These vendors don't list a price. Where a third party has published a figure, it's shown with a 3P tag. Treat those as estimates: sources often conflict, and some are written by competitors.
| Vendor | What the vendor says | Third-party estimate | Sources |
|---|---|---|---|
| Yext | "There's no flat per-location price." Volume discounts; billing typically annual; 1-year terms carry "a modest uplift" over multi-year; no free tier. | 3P Per location per year: Emerging $199, Essential $449 (BrightLocal says $499), Complete $499, Premium $999. Sources conflict. | Yext FAQ; SocialPilot |
| SOCi | Custom quote based on locations and AI agents. No per-user fees and no per-profile fees. No free trial. | 3P Capterra: "starting $30,000"; "most partnerships start around $15,000 per year". | soci.ai/pricing; Capterra |
| Birdeye | Quote form: "pay only for what you deploy at your locations". | 3P Starter $299, Growth $349 or $399, Dominate $449 per location per month; 12-month contracts; onboarding fees. | birdeye.com/pricing; TrustRadius |
| Scorpion | Managed agency. Price "depends on your business goals". Marketing tech and SEO "typically require a 12-month contract"; ads month-to-month. Clients keep domain, content and imagery but not the CMS. | 3P $1.5k–10k+ per month plus $5k–50k setup (written by a competitor; uncertain). | scorpion.co/franchises; Rebolt |
| Uberall | Not published. Plans: Show Up, Stand Out, Connect. Locator and local pages is an add-on. | 3P 25-location minimum (uncertain). | uberall.com/pricing; WiserNotify |
| Rio SEO | Not published; demo only. | None found. | rioseo.com |
| Chatmeter | Priced "by location with unlimited users"; custom proposal. Quote bands: 1–4, 5–14, 15–49, 50–149, 150–499, 500+ locations. | None found. | chatmeter.com/pricing |
| Podium | Contact sales. | 3P Core $399 per month, Pro $599 per month, annual; +$50 per month per extra location. | podium.com/pricing; Capterra |
| LocaliQ | Managed service; not published. | None found. | localiq.com |
Why the prices are so far apart
The spread is mostly about scope, not markup. A review tool at $80 per location replies to reviews. A listings tool pushes your name, address and hours to directories. Neither builds or hosts the page those listings link to. Platforms that include location websites, or agencies that build them, cost more because they carry the site, its hosting and the SEO work on it.
So the honest comparison is not one price against another. It's your whole stack per location: the web vendor, the reviews tool, the listings tool, the rank tracker and the agency hours, added together. Our guide to multi-location marketing software maps which job each type of vendor does.
Hidden costs to ask about before you sign
Use this as a checklist on every quote, including ours.
- Setup and onboarding. Is there a one-time fee? Does it include moving your current sites, redirects and content? Third-party sources report onboarding fees at Birdeye and setup fees at Scorpion.
- Per-user or per-seat fees. Can every location manager and your agency log in at no extra cost? SOCi, Chatmeter and Multistead don't charge per user.
- Add-ons. Which modules are extra? Uberall sells locator and local pages as an add-on. BrightLocal charges per citation. Reputation.com lists add-ons without prices.
- Term length and auto-renewal. Is it 12 months? Does it renew automatically, and for how long? Yext says 1-year terms cost more than multi-year terms.
- Cancellation notice. How many days before renewal must you give notice, and in what form? Put the date in your calendar the day you sign.
- Exit and ownership. What do you take with you if you leave: the site, the content, the CMS? Scorpion's own page says clients keep domain, content and imagery but not the CMS.
- Usage limits. Keywords per location, scan frequency, credits that expire. A geo-grid scan bought by the credit gets expensive at 50 locations.
- Price rises at renewal. Ask for the renewal price in writing.
Multistead's own answers: there is a one-time setup fee, quoted on your first call, based on the number of sites. It covers onboarding and moving your current sites over. When a location moves to a new template, our team sets up redirects from the old page addresses and helps with a smooth transition. We also set up and match each location's listings on the key directories (Apple Business Connect, Bing Places, Yelp, Facebook and others), and the platform then flags mismatches. Headquarters is $990 per month, waived at 50+ locations on Complete. Users are unlimited. Monthly billing costs more than annual. Annual plans are a 12-month commitment; monthly plans cost more and can be cancelled at any time with 30 days' notice, which is the offboarding period. Multi-year agreements save 10% (2 years) or 20% (3 years), with combined discounts capped at 30%. If you leave, you can take an export of your sites (an offboarding fee is agreed up front in your contract, so there are no surprises).
Multistead cost at 10, 25, 50 and 100 locations
Recurring cost on annual billing at list prices, calculated from the published pricing. Each cell shows the cost per month, per year, and the all-in cost per location per month. Setup is not included: there is a one-time setup fee, quoted on your first call, based on the number of sites.
| Locations | Site ($249) | Local ($449) | Complete ($649) |
|---|---|---|---|
| 10 | $3,480 / month $41,760 / year $348 / location / mo | $5,480 / month $65,760 / year $548 / location / mo | $7,480 / month $89,760 / year $748 / location / mo |
| 25 | $6,592.50 / month $79,110 / year $263.70 / location / mo | $11,092.50 / month $133,110 / year $443.70 / location / mo | $15,592.50 / month $187,110 / year $623.70 / location / mo |
| 50 | $12,195 / month $146,340 / year $243.90 / location / mo | $21,195 / month $254,340 / year $423.90 / location / mo | $29,205 / month $350,460 / year $584.10 / location / mo |
| 100 | $20,910 / month $250,920 / year $209.10 / location / mo | $36,910 / month $442,920 / year $369.10 / location / mo | $51,920 / month $623,040 / year $519.20 / location / mo |
| 400+ | Custom pricing: book a meeting | ||
The all-in figure includes the $990 headquarters fee spread across locations, which is why small systems pay more per location than the plan price. Volume discounts (10% at 25–99 locations, 20% at 100–399, on annual plans) apply to location fees only, never to the headquarters fee.
Cost calculator
Enter your locations, plan and billing to see the recurring cost per month and per year. Then add what you pay today per location, so you can compare totals.
When Multistead is not the cheapest option
If your location websites are fine and you only need review replies or rank tracking, a point tool will cost less. Reputation.com starts at $80 per location, and BrightLocal's Grow plan is $222 per month in total for 21–30 locations. Multistead makes sense when you'd otherwise pay a web vendor, an SEO agency, a rank tracker, a reviews tool and a support inbox separately, and want them in one hub with one bill. It also isn't built for fewer than 5 locations.
Against platforms the picture is mixed. Using the third-party Birdeye figures above, Multistead's Site plan ($249) is below Birdeye's lowest reported tier ($299), Local ($449) equals Birdeye's top reported tier, and Complete ($649) costs more. Compare what each one includes, not just the number: Birdeye's figures cover reviews, listings and its Pages product, while Multistead's include a full website per location, the Maps grid and the support desk.
Questions
Why don't most multi-location platforms publish their prices?
Most sell custom bundles of modules, priced by location count, contract length and add-ons, so they quote each deal. Yext's own FAQ says there is no flat per-location price. Of the 12 vendors we checked in October 2026, only Reputation.com, BrightLocal and Synup publish prices.
How much does Yext cost per location?
Yext doesn't publish a price. Third-party sources report self-serve tiers of about $199 to $999 per location per year, but the figures conflict between sources. Ask Yext for a written quote for your location count and term.
Is there a minimum number of locations?
It varies. Multistead's plans start at 5 locations, and 400 or more locations get custom pricing. A third-party source reports a 25-location minimum at Uberall, which we could not confirm. BrightLocal and Synup sell single-location plans.
Who pays for the software, the franchisor or the franchisee?
Either works. Some brands pay from the brand fund, others name an approved vendor and each franchisee pays for their own location. Multistead can bill either way.
What happens to our sites if we leave Multistead?
If you leave, you can take an export of your sites. An offboarding fee is agreed up front in your contract, so there are no surprises.
Does monthly billing cost more?
Yes. Multistead is $299, $539 or $779 per location per month on monthly billing, against $249, $449 or $649 billed annually. Volume discounts are confirmed on annual plans; ask about monthly.
Yext, SOCi, Birdeye, Scorpion, Uberall, Rio SEO, Chatmeter, Reputation, Podium, BrightLocal, Synup, LocaliQ, Whitespark and Local Falcon are trademarks of their owners. Multistead is not affiliated with any of them. Prices were taken from public pages on 19 October 2026; third-party figures are estimates we could not confirm with the vendor. Check each vendor's current pricing directly.